Online marketing or digital marketing basically comprises all marketing activities on the Internet. They offer many advantages compared to classic offline marketing measures. Measurement, targeted alignment, budget optimization - the list is long! In the following,...

Especially with complex system solutions, B2B sales are still a "people business". Mutual trust and personal meetings are important when there is a need for explanation and advice, and products need to be tailored to the requirements of individual customers. At the...

Strategic lead management is the key to success for marketing and sales. Lead management is used wherever potential buyers are identified, generated as leads and further qualified through a systematic process. In this article, we explain what is hidden behind the...

What Is leads generation? firstly, we get into the definition of a lead generation , it's essential to address this inquiry: what is lead generation? lead generation is an advertising and marketing effort that involves catching passion in your services or product to...

This article is discussing how much linkedIn has potential in lead generation.In addition it will also guide you step by step regarding connection building and Lead generation on linkedIn. LinkedIn boasts a large array of robust analytics and marketing tools, yet we...

Lead generation is incredibly important for marketing professionals and businesses who wish to grow. Increasing leads means raising brand awareness, understanding and customer interest in your products and services, nurturing potential customers through the...

Let's discuss the basics of sales leads before moving onto the main topic "How to generate sales leads for small business" Let's Go... What are sales leads? A sales lead is a person or business who may finally become a client. A lead can be either an individual or...